Resumen
El riesgo turístico se ha transformado en una obsesión de los analistas, de las autoridades y hasta de los propios turistas, los cuales recurren a la contratación de seguros de todo tipo. El presente trabajo conceptual intenta proveer un modelo fiable para comprender no solo el riesgo turístico sino para organizar campañas de concientización en la sociedad. Centrados en los aportes de Cass Sunstein sobre su idea de la heurística de la probabilidad, es necesario reconsiderar la forma en que ciertos riesgos son mediatizados, mientras otros son ignorados. Un plan integral en seguridad turística debe tener en cuenta las exageraciones de la misma forma que los riesgos de baja probabilidad pero alto impacto.

Palabras Claves. Riesgo, Seguridad, Turismo, Modelo, Percepción.

Abstract
As an obsession of contemporary age, the tourist risk has become in a buzz-word employed by thousand of specialists, policy makers, even tourists who buy all types of coverage and insurance-related policies. This present conceptual essay not only is aimed at giving an enriched framework to understand the risk, but also paving the way for the orchestration of efficient policies in safety and security issues. Based on the contributions of Cass Sunstein and its theory on heuristic of probability, we strongly believe in the importance of revisiting how some risk are televised while others keep under secret. It is necessary to think that an all-encompassed plan in safety and security should be take into consideration the journalism’s exaggerations as well as those risks of low probability but high impact.

Key Words. Risk, Security, Safety, Tourism, Model Perception.

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